CREDITING President, Dr Irfaan Ali and his government for positioning Guyana on the global stage as a country that is rapidly developing in every sector, the Chairman of the Demerara Distillers Limited (DDL) Group, Komal Samaroo, said that this move has allowed businesses from the private and public sectors to grow their brands locally, regionally, and internationally.
During an exclusive interview with the Guyana Chronicle, the DDL chairman, who is in the Netherlands promoting the company’s El Dorado Rum, said that the hard work and drive in promoting their products on a grand scale would not have been possible without the opportunities that were created by the Government of Guyana.
According to him: “We at DDL and as a part of the private sector are grateful for President Ali and his administration for pushing the development of Guyana so that we can all benefit. I must also thank him for positioning Guyana in the world as a country that is on the move; the positive impressions that are created out there benefit all of us and help our brands resonate more with our consumers.”
Samaroo also emphasised that the company and other businesses from the private and public sectors recognise the opportunities that are being created for them to grow their brands.
In anticipation of future collaborations with the government, he said: “We see the efforts of the government; we thank them for including us in the private sector, and we are looking forward to the future with great optimism.”
PRODUCT TOURISM
Promoting tourism and Guyana through their products, Samaroo shared that the marketing department of DDL has organised an “El Dorado Rum Heritage Cocktail Competition” as part of its international brand drive.
He said: “We have positioned El Dorado in the premium segment of the market, and we are targeting bars around the world. We also take pride in letting them know that El Dorado is a Demerara Rum that can only be produced in the Demerara Region of Guyana; it is protected by European Union laws and by trade marking our country.”
Additionally, Samaroo said that DDL is marketing Guyana for the quality of the product, while at the same time it is working on pushing its exports. Recognising the hard work and commitment of the team, Samaroo said that they spent a day in Italy, one day in the Czech Republic, and a day in the Netherlands pushing their El Dorado product and promoting Guyana.
“Even though it is a very competitive marketplace, we are all working extremely hard to ensure that we expand and grow our sales, as well as promote our country internationally,” Samaroo said.
According to the El Dorado Demerara Rum Facebook page, the “El Dorado Rum Heritage Cocktail Competition” is open to residents of New York, Texas, Illinois, California, Guyana, Barbados, Trinidad, the United Kingdom, Ontario (Canada), and Europe. Additional information can be found on their website at https://mailchi.mp/…/el-dorado-rum-heritage-cocktail…
